{"id":3943,"date":"2024-09-19T17:06:54","date_gmt":"2024-09-19T15:06:54","guid":{"rendered":"https:\/\/www.liciad.com\/?p=3943"},"modified":"2024-09-23T13:18:15","modified_gmt":"2024-09-23T11:18:15","slug":"pozerame-sa-na-tik-tok-ads-v-cislach-co-nam-prinesu","status":"publish","type":"post","link":"https:\/\/www.liciad.com\/en\/pozerame-sa-na-tik-tok-ads-v-cislach-co-nam-prinesu\/","title":{"rendered":"Platen\u00e9 TikTok reklamy na Slovensku: Ak\u00e9 pr\u00edle\u017eitosti prin\u00e1\u0161aj\u00fa?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3943\" class=\"elementor elementor-3943\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-731d651 e-flex e-con-boxed e-con e-parent\" data-id=\"731d651\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa26f5 elementor-widget elementor-widget-text-editor\" data-id=\"4fa26f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><span style=\"font-weight: 400;\">Soci\u00e1lna sie\u0165 TikTok sa ka\u017ed\u00fdm d\u0148om st\u00e1va popul\u00e1rnej\u0161ou. Od roku 2017, kedy bola soci\u00e1lna sie\u0165 spusten\u00e1, zaznamenala obrovsk\u00fd n\u00e1rast predov\u0161etk\u00fdm v posledn\u00fdch 2 rokoch. Akt\u00edvnych u\u017e\u00edvate\u013eov prib\u00fada a presiahli u\u017e 1,04 miliardy. Okrem toho, \u017ee sl\u00fa\u017ei na z\u00e1bavu, po novom sl\u00fa\u017ei aj ako vyh\u013ead\u00e1va\u010d, ktor\u00fd najm\u00e4 mlad\u00ed \u013eudia pou\u017e\u00edvaj\u00fa namiesto Google. Doned\u00e1vna u n\u00e1s t\u00e1to soci\u00e1lna sie\u0165 fungovala iba na organickom obsahu. A aj ke\u010f sa o pr\u00edchode platen\u00fdch TikTok Ads hovorilo u\u017e nejak\u00fd ten \u010das, a\u017e teraz sa t\u00e1to spr\u00e1va st\u00e1va skuto\u010dnos\u0165ou. \u010co so sebou t\u00e1to zmena prinesie? <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><b>Ako funguje algoritmus na TikToku?<\/b> <span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Algoritmus TikToku je jedn\u00fdm z hlavn\u00fdch d\u00f4vodov jeho obrovsk\u00e9ho \u00faspechu. Algoritmus na tejto soci\u00e1lnej sieti je ve\u013emi sofistikovan\u00fd a vynik\u00e1 v prisp\u00f4sobovan\u00ed obsahu pou\u017e\u00edvate\u013eovi. Tu je nieko\u013eko k\u013e\u00fa\u010dov\u00fdch bodov o tom, ako algoritmus funguje:<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><b>Personaliz\u00e1cia: <\/b><span style=\"font-weight: 400;\">TikTok ve\u013emi r\u00fdchlo zis\u0165uje, ak\u00e9 typy obsahu preferujete na z\u00e1klade interakci\u00ed, ako s\u00fa:<\/span>\n<ul>\n<li aria-level=\"2\"><b>To, \u010do si pozriete: <\/b><span style=\"font-weight: 400;\">Ak\u00e9 vide\u00e1 sledujete a ako dlho pri nich str\u00e1vite \u010das.&nbsp;<\/span>Platforma st\u00e1le viac funguje ako vyh\u013ead\u00e1va\u010d. TikTok teraz zora\u010fuje vide\u00e1 na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov, titulkov a hashtagov vlo\u017een\u00fdch do obsahu, v\u010faka \u010domu je SEO k\u013e\u00fa\u010dov\u00fdm n\u00e1strojom na zlep\u0161enie vidite\u013enosti videa.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>To, na \u010do reagujete<\/b><span style=\"font-weight: 400;\">: Lajky, koment\u00e1re, zdie\u013eania a ukladanie vide\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>To, \u010do presko\u010d\u00edte<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Ak\u00e9 vide\u00e1 r\u00fdchlo presko\u010d\u00edte alebo ich nepozer\u00e1te cel\u00e9.<\/span><\/span>\n<p><\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vir\u00e1lnos\u0165 vide\u00ed<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Algoritmus dok\u00e1\u017ee mal\u00e9 vide\u00e1 bez ve\u013ek\u00e9ho publika zvidite\u013eni\u0165 t\u00fdm, \u017ee ich otestuje na malej vzorke pou\u017e\u00edvate\u013eov. Ak tieto vide\u00e1 dostan\u00fa pozit\u00edvne interakcie (lajky, zdie\u013eania, dlh\u0161ie sledovanie), algoritmus ich pon\u00fakne v\u00e4\u010d\u0161iemu publiku, \u010d\u00edm sa m\u00f4\u017eu sta\u0165 vir\u00e1lnymi.<\/span><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hashtagy a trendy<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: TikTok \u010dasto zvidite\u013e\u0148uje obsah, ktor\u00fd s\u00favis\u00ed s vir\u00e1lnymi trendmi alebo popul\u00e1rnymi hashtagmi. Ak patr\u00edte k akt\u00edvnym pou\u017e\u00edvate\u013eom v konkr\u00e9tnom trende, algoritmus v\u00e1m pravdepodobne odporu\u010d\u00ed viac obsahu s\u00favisiaceho s t\u00fdmto trendom.<\/span><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zameranie na zvuk<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Zvuky, pesni\u010dky a klipy zohr\u00e1vaj\u00fa k\u013e\u00fa\u010dov\u00fa \u00falohu pri odpor\u00fa\u010daniach. Ak ur\u010dit\u00fd zvuk alebo pesni\u010dka za\u010d\u00edna by\u0165 popul\u00e1rna, TikTok bude zobrazova\u0165 vide\u00e1 s t\u00fdmto zvukom \u010dastej\u0161ie.<\/span><\/span>\n<p><\/p>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geolok\u00e1cia a jazyk<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: TikTok tie\u017e berie do \u00favahy miesto, kde sa nach\u00e1dzate, a jazyk, ktor\u00fd pou\u017e\u00edvate. Hoci m\u00f4\u017eete vidie\u0165 obsah z cel\u00e9ho sveta, pravdepodobne v\u00e1m bude viac odpor\u00fa\u010dan\u00fd obsah regi\u00f3nu, v ktorom sa pr\u00e1ve nach\u00e1dzate.<\/span><\/span>\n<p><\/p>\n<\/li>\n<\/ol>\n<p><b><br>Ak\u00e1 d\u013a\u017eka videa funguje na soci\u00e1lnej sieti TikTok?&nbsp;<\/b><\/p>\n<p><b>&nbsp;<\/b><\/p>\n<p><\/p>\n<p>TikTok aktu\u00e1lne testuje d\u013a\u017eku vide\u00ed do 60 min\u00fat. Na\u010falej v\u0161ak zost\u00e1vaj\u00fa preferovan\u00e9 aj vide\u00e1 s d\u013a\u017ekou 21 sek\u00fand. Minim\u00e1lna d\u013a\u017eka videa by mala by\u0165 10 sek\u00fand.<br><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size ); text-align: var(--text-align);\"><br>Aj ke\u010f s\u00fa kr\u00e1tke vide\u00e1 n\u00e1vykov\u00e9 a najviac pozeran\u00e9, v poslednej dobe za\u010dal TikTok uprednost\u0148ova\u0165 dlh\u0161ie vide\u00e1, a to hne\u010f z nieko\u013ek\u00fdch d\u00f4vodov. Dlh\u0161ie vide\u00e1 umo\u017e\u0148uj\u00fa vytvori\u0165 hlb\u0161ie pr\u00edbehy a podrobnej\u0161ie n\u00e1vody, \u010do u\u017e\u00edvate\u013eov zauj\u00edma viac. Navy\u0161e, zvy\u0161uj\u00fa \u010das, ktor\u00fd \u013eudia str\u00e1via na soci\u00e1lnej sieti, \u010do je v\u00fdhodn\u00e9 pre reklamy a generovania pr\u00edjmov. Tvorcovia m\u00f4\u017eu takto lep\u0161ie vysvetli\u0165 svoje posolstvo alebo pr\u00edbeh, \u010do pom\u00e1ha budova\u0165 ich komunitu a zvy\u0161ova\u0165 popularitu. Dlh\u0161ie vide\u00e1, ktor\u00e9 maj\u00fa 20, 30 a 60 min\u00fat s\u00fa st\u00e1le v procese testovania v zahrani\u010d\u00ed aj na Slovensku.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Pri tvorbe vide\u00ed je podstatn\u00e9 zauja\u0165 pou\u017e\u00edvate\u013eov v prv\u00fdch dvoch sekund\u00e1ch, aby sme z\u00edskali ich pozornos\u0165, ak sa n\u00e1m to nepodar\u00ed, je ve\u013emi pravdepodobn\u00e9, \u017ee nebud\u00fa ma\u0165 vysok\u00fa sledovanos\u0165. Cie\u013eov\u00e9 skupiny na TikToku s\u00fa prim\u00e1rne zameran\u00e9 na r\u00fdchle odovzdanie inform\u00e1cie a pointy, ktor\u00fa chceme prostredn\u00edctvom videa odovzda\u0165 hne\u010f v \u00favode.&nbsp;<\/span><span style=\"text-align: var(--text-align);\">TikTok pou\u017e\u00edvate\u013eov tla\u010d\u00ed do toho, aby vytv\u00e1rali obsahy vide\u00ed tak, \u017ee \u00favod tvor\u00ed pointu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u010eal\u0161\u00edm d\u00f4le\u017eit\u00fdm prvkom pri tvorbe video contentu s\u00fa titulky, ktor\u00e9 dok\u00e1\u017eu z\u00edska\u0165 pozornos\u0165 tak\u00fdch u\u017e\u00edvate\u013eov, ktor\u00ed maj\u00fa pri prezeran\u00ed videa vypnut\u00fd zvuk.&nbsp;<\/span><\/p>\n<p><b>Podobnos\u0165 s YouTube shorts<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">TikTok a YouTube Shorts maj\u00fa ve\u013ea podobn\u00fdch \u010d\u0155t. Sp\u00f4sobuje to aj fakt, \u017ee vyu\u017e\u00edvaj\u00fa kr\u00e1tke vide\u00e1, ktor\u00e9 pon\u00fakaj\u00fa u\u017e\u00edvate\u013eom \u013eahko prech\u00e1dza\u0165 obsahom a objavova\u0165 nov\u00e9 vide\u00e1 na z\u00e1klade svojich z\u00e1ujmov. Obe platformy pon\u00fakaj\u00fa n\u00e1stroje na \u00fapravu vide\u00ed priamo v aplik\u00e1ci\u00e1ch, podporuj\u00fa hudbu a zvukov\u00e9 efekty. Rozdiel je v tom, \u017ee YouTube Shorts s\u00fa integrovan\u00e9 do \u0161ir\u0161ieho ekosyst\u00e9mu YouTube, kde je viac dlh\u0161\u00edch vide\u00ed, zatia\u013e \u010do TikTok je prim\u00e1rne zameran\u00fd na krat\u0161\u00ed, dynamickej\u0161\u00ed obsah.<\/span><\/p>\n<p><b>Koniec organiky<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Soci\u00e1lna sie\u0165 TikTok patr\u00ed k najr\u00fdchlej\u0161ie rast\u00facim soci\u00e1lnym m\u00e9di\u00e1m na svete. Po\u010das jej p\u00f4sobenia na trhu na nej vyr\u00e1stli mnoh\u00e9 zna\u010dky, ale aj influenceri, ktor\u00ed sa v\u010faka nej stali hviezdami internetu. Doteraz sme v\u0161ak u n\u00e1s nemali mo\u017enos\u0165 vyu\u017e\u00edva\u0165 reklamn\u00e9 n\u00e1stroje a hoc u\u017e viackr\u00e1t obletela Slovensko spr\u00e1va, \u017ee TikTok ads prich\u00e1dzaj\u00fa na Slovensko, nestalo sa tak a\u017e doteraz. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">V\u010faka TikTok Ads sa kone\u010dne aj u n\u00e1s otv\u00e1ra priestor pre \u010fal\u0161\u00ed kan\u00e1l, prostredn\u00edctvom ktor\u00e9ho dok\u00e1\u017eete oslovi\u0165 ve\u013ek\u00e9 mno\u017estvo \u013eud\u00ed s platenou reklamou.<\/span><br><\/p>\n<p><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Soci\u00e1lna sie\u0165 TikTok sa ka\u017ed\u00fdm d\u0148om st\u00e1va popul\u00e1rnej\u0161ou. Od roku 2017, kedy bola soci\u00e1lna sie\u0165 spusten\u00e1, zaznamenala obrovsk\u00fd n\u00e1rast predov\u0161etk\u00fdm v posledn\u00fdch 2 rokoch. Akt\u00edvnych u\u017e\u00edvate\u013eov prib\u00fada a presiahli u\u017e 1,04 miliardy. Okrem toho, \u017ee sl\u00fa\u017ei na z\u00e1bavu, po novom sl\u00fa\u017ei aj ako vyh\u013ead\u00e1va\u010d, ktor\u00fd najm\u00e4 mlad\u00ed \u013eudia pou\u017e\u00edvaj\u00fa namiesto Google. Doned\u00e1vna u n\u00e1s t\u00e1to [&hellip;]<\/p>","protected":false},"author":7,"featured_media":3949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/3943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/comments?post=3943"}],"version-history":[{"count":67,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/3943\/revisions"}],"predecessor-version":[{"id":4018,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/3943\/revisions\/4018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media\/3949"}],"wp:attachment":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media?parent=3943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/categories?post=3943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/tags?post=3943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}