{"id":4022,"date":"2024-10-18T13:25:57","date_gmt":"2024-10-18T11:25:57","guid":{"rendered":"https:\/\/www.liciad.com\/?p=4022"},"modified":"2024-10-22T17:28:41","modified_gmt":"2024-10-22T15:28:41","slug":"aky-vplyv-ma-gen-z-na-trendy-v-digitalnom-marketingu","status":"publish","type":"post","link":"https:\/\/www.liciad.com\/en\/aky-vplyv-ma-gen-z-na-trendy-v-digitalnom-marketingu\/","title":{"rendered":"Ak\u00fd vplyv m\u00e1 Gen Z na trendy v digit\u00e1lnom marketingu?\u00a0"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4022\" class=\"elementor elementor-4022\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-66da9771 e-flex e-con-boxed e-con e-parent\" data-id=\"66da9771\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7292752c elementor-widget elementor-widget-text-editor\" data-id=\"7292752c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>Druh\u00e1 najmlad\u0161ia gener\u00e1cia, ktor\u00e1 sa nach\u00e1dza medzi mileni\u00e1lmi a gener\u00e1ciou Alpha je pozna\u010den\u00e1 nielen digit\u00e1lnou \u00e9rou, ale aj klimatick\u00fdmi zmenami \u010di pand\u00e9miou koronav\u00edrusu. Najpodstatnej\u0161\u00edm znakom Gener\u00e1cie Z je rozhodne fakt, \u017ee je to gener\u00e1cia, ktor\u00e1 vyrastala spolu s internetom.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Gener\u00e1cia Z<\/strong><\/p>\n<p>Z celosvetov\u00fdch \u0161tatist\u00edk vych\u00e1dza, \u017ee a\u017e 73 % \u013eud\u00ed naroden\u00fdch v rokoch 1997 &#8211; 2012 tr\u00e1vi minim\u00e1lne tri hodiny zo d\u0148a na soci\u00e1lnych sie\u0165ach. Naj\u010dastej\u0161ie scrolluj\u00fa na Instagrame, TikToku \u010di YouTube, pri\u010dom na ka\u017edej soci\u00e1lnej sieti vyh\u013ead\u00e1vaj\u00fa rozli\u010dn\u00fd typ obsahu.<br>K\u00fdm na soci\u00e1lnej sieti TikTok vyh\u013ead\u00e1vaj\u00fa sk\u00f4r z\u00e1bavu a sleduj\u00fa vir\u00e1lne trendy, na YouTube s\u00fa pre nich st\u00e1le najzauj\u00edmavej\u0161ie tutori\u00e1ly, n\u00e1vody alebo recenzie.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ak sa teda rozhodnete cieli\u0165 va\u0161e kampane pre t\u00fato cie\u013eov\u00fa skupinu, ur\u010dite by ste sa mali zam\u00fd\u0161\u013ea\u0165 nad vyu\u017eit\u00edm aj t\u00fdchto soci\u00e1lnych siet\u00ed.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Gener\u00e1cia Z je z\u00e1rove\u0148 najloj\u00e1lnej\u0161ia k svojim ob\u013e\u00faben\u00fdm content creatorom. Z prieskumov, vych\u00e1dza, \u017ee a\u017e 49 % z nej je ovplyvnen\u00e1 recenziami produktov alebo r\u00f4znych n\u00e1vodov, v\u010faka ktor\u00fdm rob\u00ed Gen Z n\u00e1kupn\u00e9 rozhodnutia. Pr\u00edkladom je celosvetovo zn\u00e1ma influencerka Charli D&#8217;Amelio, ktor\u00e1 sa presl\u00e1vila v\u010faka soci\u00e1lnej sieti TikTok a dnes patr\u00ed medzi najsledovanej\u0161\u00edch influencerov na svete. Jej spolupr\u00e1ca s r\u00f4znymi zna\u010dkami a obsahom, ktor\u00fd pre ne tvor\u00ed, je pre Gen Z zauj\u00edmav\u00e1.<\/p>\n<p>Ak teda chcete s kampa\u0148ou zasiahnu\u0165 Gener\u00e1ciu Z, je skvel\u00e9, ak do kampane zahrniete aj spolupr\u00e1cu s influencermi, ktor\u00ed s\u00fa pre t\u00fato cie\u013eov\u00fa skupinu zauj\u00edmav\u00fdmi. D\u00e1vajte si v\u0161ak pozor na to, aby obsah, ktor\u00fd je publikovan\u00fd prostredn\u00edctvom influencerov nevyzeral ako n\u00faten\u00fd, ale p\u00f4sobil \u010do najviac prirodzene.<\/p>\n<p><strong>Ako nakupuje Gener\u00e1cia Z?<\/strong><\/p>\n<p>N\u00e1kupn\u00e9 n\u00e1vyky tejto gener\u00e1cie s\u00fa \u00fazko spojen\u00e9 s pohodlnos\u0165ou a hodnotami. Uprednost\u0148uj\u00fa preto nakupovanie z pohodlia domova (online), rozhoduj\u00fa sa o n\u00e1kupe na z\u00e1klade svojich n\u00e1zorov a postojov k samotnej zna\u010dke, ale aj na z\u00e1klade ot\u00e1zok, ak\u00fdmi s\u00fa udr\u017eate\u013enos\u0165 a inkl\u00fazia. N\u00e1kupn\u00e9 n\u00e1vyky Gen Z s\u00fa spojen\u00e9 s udr\u017eate\u013enos\u0165ou, trendmi, ale aj individualitou.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Niektor\u00e9 zna\u010dky, ako napr\u00edklad zn\u00e1ma Fenty Beauty, ktorej zakladate\u013ekou je spev\u00e1\u010dka Rihanna, hlboko s\u00favis\u00ed s hodnotami, ktor\u00e9 s\u00fa pre Gen Z d\u00f4le\u017eit\u00fdmi, preto je zna\u010dka ob\u013e\u00faben\u00e1 a vyh\u013ead\u00e1van\u00e1.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong>Ak\u00e9 s\u00fa rozdiely v n\u00e1kupnom spr\u00e1van\u00edm Gen Z a Mileni\u00e1lov?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Obe gener\u00e1cie s\u00fa s\u00edce digit\u00e1lne zdatn\u00e9, ale existuj\u00fa medzi nimi z\u00e1sadn\u00e9 rozdiely pri konzum\u00e1ci\u00ed obsahu a interakciami so zna\u010dkami.<\/p>\n<p>K\u00fdm Gen Z uprednost\u0148uje kr\u00e1tky a dynamick\u00fd vizu\u00e1lny obsah ako napr\u00edklad vide\u00e1 na TikToku a iba 13 % \u013eud\u00ed patriacich do tejto gener\u00e1cie pou\u017e\u00edva LinkedIn, gener\u00e1cia mileni\u00e1lov je viac loj\u00e1lna vo\u010di zna\u010dk\u00e1m, uprednost\u0148uje dlh\u0161ie vide\u00e1 s podrobnej\u0161\u00edmi inform\u00e1ciami.&nbsp;<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Preto, ak prem\u00fd\u0161\u013eate nad spr\u00e1vnou strat\u00e9giou ako zauja\u0165 publikum Gen Z, nezabudnite, \u017ee je d\u00f4le\u017eit\u00e9 prisp\u00f4sobi\u0165 svoju obsahov\u00fa strat\u00e9giu tak, aby uspokojila krat\u0161iu dobu pozornosti. Mali by ste sa zamera\u0165 na vizu\u00e1lne rozpr\u00e1vanie pr\u00edbehov, p\u00fatav\u00e9 form\u00e1ty soci\u00e1lnych m\u00e9di\u00ed a \u00fa\u010delovo orientovan\u00e9 kampane.<\/p>\n<p><strong>\u010co to teda znamen\u00e1 pre market\u00e9rov?&nbsp;<\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Ke\u010f\u017ee vplyv gener\u00e1cie Z na digit\u00e1lne m\u00e9dia a trendy neust\u00e1le narast\u00e1, obchodn\u00edci im musia prisp\u00f4sobi\u0165 svoje strat\u00e9gie, aby splnili ich o\u010dak\u00e1vania. Medzi k\u013e\u00fa\u010dov\u00e9 poznatky patr\u00ed uprednost\u0148ovanie autentickosti, partnerstvo s d\u00f4veryhodn\u00fdmi tvorcami, zameranie sa na udr\u017eate\u013enos\u0165 a vytv\u00e1ranie obsahu, ktor\u00fd je z\u00e1bavn\u00fd aj informat\u00edvny.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Druh\u00e1 najmlad\u0161ia gener\u00e1cia, ktor\u00e1 sa nach\u00e1dza medzi mileni\u00e1lmi a gener\u00e1ciou Alpha je pozna\u010den\u00e1 nielen digit\u00e1lnou \u00e9rou, ale aj klimatick\u00fdmi zmenami \u010di pand\u00e9miou koronav\u00edrusu. Najpodstatnej\u0161\u00edm znakom Gener\u00e1cie Z je rozhodne fakt, \u017ee je to gener\u00e1cia, ktor\u00e1 vyrastala spolu s internetom.&nbsp; Gener\u00e1cia Z Z celosvetov\u00fdch \u0161tatist\u00edk vych\u00e1dza, \u017ee a\u017e 73 % \u013eud\u00ed naroden\u00fdch v rokoch 1997 &#8211; [&hellip;]<\/p>","protected":false},"author":7,"featured_media":4033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/comments?post=4022"}],"version-history":[{"count":12,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4022\/revisions"}],"predecessor-version":[{"id":4039,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4022\/revisions\/4039"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media\/4033"}],"wp:attachment":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media?parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/categories?post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/tags?post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}