{"id":4121,"date":"2025-01-30T12:23:35","date_gmt":"2025-01-30T11:23:35","guid":{"rendered":"https:\/\/www.liciad.com\/?p=4121"},"modified":"2025-02-06T13:40:06","modified_gmt":"2025-02-06T12:40:06","slug":"ake-marketingove-zmeny-nas-cakaju-v-roku-2025","status":"publish","type":"post","link":"https:\/\/www.liciad.com\/en\/ake-marketingove-zmeny-nas-cakaju-v-roku-2025\/","title":{"rendered":"Ak\u00e9 marketingov\u00e9 zmeny n\u00e1s \u010dakaj\u00fa v roku 2025?"},"content":{"rendered":"<p><strong>Transparentnos\u0165 rie\u0161ia v\u0161etci<br><\/strong>Transparentnos\u0165, autenticita a d\u00f4veryhodnos\u0165 s\u00fa k\u013e\u00fa\u010dov\u00e9 prvky, ktor\u00e9 v dobe plnej dezinform\u00e1ci\u00ed a r\u00fdchlych zmien vyh\u013ead\u00e1va sn\u00e1\u010f ka\u017ed\u00fd. Dobr\u00fdm pr\u00edkladom je zna\u010dka Patagonia, ktor\u00e1 je zn\u00e1ma svojou anga\u017eovanos\u0165ou v oblasti ochrany \u017eivotn\u00e9ho prostredia. Je autentick\u00e1 a navy\u0161e svojimi aktivitami, ako s\u00fa recykl\u00e1cia materi\u00e1lov a transparentn\u00e9 zdie\u013eanie inform\u00e1ci\u00ed o dod\u00e1vate\u013esk\u00fdch re\u0165azcoch, si vybudovala pevn\u00fa d\u00f4veru medzi z\u00e1kazn\u00edkmi, \u010do sa pozit\u00edvne prejavilo na n\u00e1rastoch predaja a lojalite z\u00e1kazn\u00edkov. Tak\u00e9to zameranie na hodnoty oslovuje najm\u00e4 mlad\u0161ie publikum, ktor\u00e9 je ochotn\u00e9 priplati\u0165 si za zodpovedn\u00e9 podnikanie zna\u010diek.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-1024x757.jpg\" alt=\"\" class=\"wp-image-4133\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-1024x757.jpg 1024w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-300x222.jpg 300w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-768x568.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-1536x1135.jpg 1536w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01-16x12.jpg 16w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_01.jpg 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><a href=\"https:\/\/www.instagram.com\/p\/DFbFbwjP0na\/?img_index=1\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/p\/DFbFbwjP0na\/?img_index=1<\/a><\/p>\n\n\n\n<p><strong>Umel\u00e1 inteligencia (AI) a personaliz\u00e1cia<br><\/strong>Umel\u00e1 inteligencia (AI) a personaliz\u00e1cia AI bude zohr\u00e1va\u0165 k\u013e\u00fa\u010dov\u00fa \u00falohu v marketingu, ktor\u00e1 umo\u017en\u00ed zna\u010dk\u00e1m poskytova\u0165 hyperpersonalizovan\u00e9 z\u00e1\u017eitky. Algoritmy AI analyzuj\u00fa spr\u00e1vanie u\u017e\u00edvate\u013eov, ich preferencie a hist\u00f3riu n\u00e1kupov, \u010d\u00edm umo\u017e\u0148uj\u00fa prisp\u00f4sobenie odpor\u00fa\u010dan\u00ed produktov, e-mailov a rekl\u00e1m na mieru jednotliv\u00fdm z\u00e1kazn\u00edkom. AI sa tie\u017e \u010dasto vyu\u017e\u00edva v klientskej podpore prostredn\u00edctvom chatbotov a 24\/7 live chatu, \u010do zlep\u0161uje z\u00e1kazn\u00edcku sk\u00fasenos\u0165 a ur\u00fdch\u013euje vybavenie dopytov.<\/p>\n\n\n\n<p><strong>Roz\u0161\u00edren\u00e1 realita (AR) a virtu\u00e1lna realita (VR)<br><\/strong>Technol\u00f3gie AR a VR umo\u017enia z\u00e1kazn\u00edkom &#8222;vysk\u00fa\u0161a\u0165 si&#8220; produkty pred n\u00e1kupom. Napr\u00edklad IKEA pon\u00faka aplik\u00e1ciu, ktor\u00e1 umo\u017e\u0148uje vizualizova\u0165, ako by n\u00e1bytok vyzeral v ich dom\u00e1cnosti. Grafick\u00e1 uk\u00e1\u017eka tejto technol\u00f3gie zn\u00e1zorn\u00ed, ako AR men\u00ed nakupovanie a zvy\u0161uje komfort z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Say Hej to IKEA Place\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/UudV1VdFtuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Udr\u017eate\u013enos\u0165 a spolo\u010densk\u00e1 zodpovednos\u0165<\/strong><strong><br><\/strong>Z\u00e1kazn\u00edci preferuj\u00fa zna\u010dky, ktor\u00e9 akt\u00edvne prispievaj\u00fa k ochrane \u017eivotn\u00e9ho prostredia a spolo\u010denskej zodpovednosti. Firmy bud\u00fa musie\u0165 preuk\u00e1za\u0165 konkr\u00e9tne kroky v oblasti udr\u017eate\u013enosti, aby si z\u00edskali d\u00f4veru spotrebite\u013eov.<\/p>\n\n\n\n<p><strong>Influencer marketing a n\u00e1rast mikroinfluencerov<br><\/strong>Mikroinfluenceri s men\u0161\u00edm, ale anga\u017eovan\u00fdm publikom bud\u00fa pre zna\u010dky atrakt\u00edvnej\u0161\u00ed, preto\u017ee poskytuj\u00fa autentickej\u0161ie spojenie so sledovate\u013emi a lep\u0161iu n\u00e1vratnos\u0165 invest\u00edci\u00ed. Zameriavaj\u00fa sa na menej segmentov, v\u010faka \u010domu maj\u00fa loj\u00e1lnej\u0161ie publikum a konzistentnej\u0161iu komunik\u00e1ciu.<\/p>\n\n\n\n<p><strong>Obsah generovan\u00fd pou\u017e\u00edvate\u013emi (UGC) a zamestnancami (EGC)<br><\/strong>UGC a EGC bud\u00fa k\u013e\u00fa\u010dov\u00e9 pre budovanie d\u00f4veryhodnosti zna\u010dky. Pozit\u00edvne hodnotenia a sk\u00fasenosti zdie\u013ean\u00e9 z\u00e1kazn\u00edkmi a zamestnancami posilnia renom\u00e9 zna\u010dky a podporia predaj.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-1024x757.jpg\" alt=\"\" class=\"wp-image-4134\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-1024x757.jpg 1024w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-300x222.jpg 300w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-768x568.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-1536x1136.jpg 1536w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02-16x12.jpg 16w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_02.jpg 1556w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><a style=\"color: #26bcc9;\" href=\"https:\/\/www.tiktok.com\/@natalyadameova\/video\/7351114279413681440\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/@natalyadameova\/video\/7351114279413681440<\/a><\/p>\n\n\n\n<p><strong>Social Commerce<\/strong><strong><br><\/strong>N\u00e1kupy priamo cez soci\u00e1lne siete bud\u00fa na vzostupe. Platformy ako Instagram, TikTok a Pinterest pon\u00fakaj\u00fa pokro\u010dil\u00e9 n\u00e1kupn\u00e9 funkcie, umo\u017e\u0148uj\u00fa z\u00e1kazn\u00edkom nakupova\u0165 priamo z pr\u00edspevkov. Testovacie verzie t\u00fdchto funkci\u00ed u\u017e boli zverejnen\u00e9, vr\u00e1tane grafick\u00fdch uk\u00e1\u017eok, ktor\u00e9 zn\u00e1zorn\u00ed ako integr\u00e1cia t\u00fdchto funkci\u00ed zlep\u0161uje u\u017e\u00edvate\u013esk\u00fd komfort.<\/p>\n\n\n\n<p><strong>Optimaliz\u00e1cia pre hlasov\u00e9 vyh\u013ead\u00e1vanie<br><\/strong>S n\u00e1rastom pou\u017e\u00edvania hlasov\u00fdch asistentov bude optimaliz\u00e1cia obsahu pre hlasov\u00e9 vyh\u013ead\u00e1vanie nevyhnutn\u00e1. To znamen\u00e1 prisp\u00f4sobenie obsahu prirodzen\u00e9mu jazyku a dlh\u0161\u00edm, konverza\u010dn\u00fdm fr\u00e1zam.<\/p>\n\n\n\n<p><strong>Kr\u00e1tke vide\u00e1 a reels<br><\/strong>Kr\u00e1tke vide\u00e1 bud\u00fa dominova\u0165 na soci\u00e1lnych sie\u0165ach. Tvorcovia obsahu bud\u00fa musie\u0165 by\u0165 kreat\u00edvnej\u0161\u00ed a autentickej\u0161\u00ed, aby zaujali publikum a zv\u00fd\u0161ili anga\u017eovanos\u0165 v prv\u00fdch sekund\u00e1ch.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-1024x757.jpg\" alt=\"\" class=\"wp-image-4135\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-1024x757.jpg 1024w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-300x222.jpg 300w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-768x568.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-1536x1135.jpg 1536w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03-16x12.jpg 16w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_03.jpg 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><a style=\"color: #26bcc9;\" href=\"https:\/\/www.instagram.com\/p\/DEukAaOqsPI\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com\/p\/DEukAaOqsPI\/<\/a><\/p>\n\n\n\n<p><strong>Obsah in\u0161pirovan\u00fd TikTokom<br><\/strong>Pri tvorbe obsahu je potrebn\u00e9 myslie\u0165 na to, \u017ee jeho konzumenti sa menia a \u010d\u00edm \u010falej, t\u00fdm viac je v ob\u013eube obsah, ktor\u00fd poch\u00e1dza zo soci\u00e1lnej siete TikTok. Obsah je kr\u00e1tky a jeho d\u00f4raz je kladen\u00fd predov\u0161etk\u00fdm na z\u00e1bavu. Rovnako v\u00fdrazne sa men\u00ed aj samotn\u00e9 \u0161\u00edrenie obsahu. Nie je d\u00f4le\u017eit\u00e9, koho \u013eudia sleduj\u00fa, ale omnoho v\u00e4\u010d\u0161iu rolu zohr\u00e1va kontext a tematika obsahu, ktor\u00fd na soci\u00e1lnych sie\u0165ach zdie\u013eame.<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"757\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-1024x757.jpg\" alt=\"\" class=\"wp-image-4136\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-1024x757.jpg 1024w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-300x222.jpg 300w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-768x568.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-1536x1135.jpg 1536w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04-16x12.jpg 16w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/01\/LICI_screenshot_04.jpg 1557w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br><a style=\"color: #26bcc9;\" href=\"https:\/\/www.tiktok.com\/@martinapiras0907\/video\/7458967692242898198?q=martina%20piras&amp;t=1738236690544\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com\/@martinapiras0907\/video\/7458967692242898198?q=martina%20piras&amp;t=1738236690544<\/a><\/p>\n\n\n\n<p><strong>Generat\u00edvna umel\u00e1 inteligencia<\/strong><strong><br><\/strong>N\u00e1stroje generat\u00edvnej AI s\u00fa schopn\u00e9 vytv\u00e1ra\u0165 obsah, ako s\u00fa texty, hudba \u010di vide\u00e1, \u010d\u00edm u\u013eah\u010duj\u00fa pr\u00e1cu market\u00e9rom a umo\u017enia r\u00fdchlej\u0161iu produkciu kvalitn\u00e9ho obsahu.<\/p>\n\n\n\n<p>Prisp\u00f4sobenie sa t\u00fdmto trendom, rovnako ako aj a ich integr\u00e1cia do marketingov\u00fdch strat\u00e9gi\u00ed bude k\u013e\u00fa\u010dov\u00e1 pre \u00faspech mo\u017eno aj tej va\u0161ej zna\u010dky v nasleduj\u00facom roku.<\/p>","protected":false},"excerpt":{"rendered":"<p>Transparentnos\u0165 rie\u0161ia v\u0161etciTransparentnos\u0165, autenticita a d\u00f4veryhodnos\u0165 s\u00fa k\u013e\u00fa\u010dov\u00e9 prvky, ktor\u00e9 v dobe plnej dezinform\u00e1ci\u00ed a r\u00fdchlych zmien vyh\u013ead\u00e1va sn\u00e1\u010f ka\u017ed\u00fd. Dobr\u00fdm pr\u00edkladom je zna\u010dka Patagonia, ktor\u00e1 je zn\u00e1ma svojou anga\u017eovanos\u0165ou v oblasti ochrany \u017eivotn\u00e9ho prostredia. Je autentick\u00e1 a navy\u0161e svojimi aktivitami, ako s\u00fa recykl\u00e1cia materi\u00e1lov a transparentn\u00e9 zdie\u013eanie inform\u00e1ci\u00ed o dod\u00e1vate\u013esk\u00fdch re\u0165azcoch, si vybudovala pevn\u00fa [&hellip;]<\/p>","protected":false},"author":7,"featured_media":4124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/comments?post=4121"}],"version-history":[{"count":15,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4121\/revisions"}],"predecessor-version":[{"id":4146,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4121\/revisions\/4146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media\/4124"}],"wp:attachment":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media?parent=4121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/categories?post=4121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/tags?post=4121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}