{"id":4171,"date":"2025-06-13T11:26:21","date_gmt":"2025-06-13T09:26:21","guid":{"rendered":"https:\/\/www.liciad.com\/?p=4171"},"modified":"2025-07-31T17:09:27","modified_gmt":"2025-07-31T15:09:27","slug":"snazite-sa-tvorit-obsah-na-tiktok-co-najkratsou-formou-dnes-uz-je-to-chyba","status":"publish","type":"post","link":"https:\/\/www.liciad.com\/en\/snazite-sa-tvorit-obsah-na-tiktok-co-najkratsou-formou-dnes-uz-je-to-chyba\/","title":{"rendered":"Sna\u017e\u00edte sa tvori\u0165 obsah na TikTok \u010do najkrat\u0161ou formou? Dnes u\u017e je to chyba!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4171\" class=\"elementor elementor-4171\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2d1bdcd e-flex e-con-boxed e-con e-parent\" data-id=\"2d1bdcd\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5399a7d4 elementor-widget elementor-widget-text-editor\" data-id=\"5399a7d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Ak ste sa doposia\u013e s\u00fastredili na to, ako postriha\u0165 video na TikTok do \u010do najkrat\u0161ej podoby, tak v\u00e1s zrejme aktu\u00e1lne \u0161tatistiky TikToku mierne prekvapia.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4204\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views-267x300.jpg\" alt=\"\" width=\"500\" height=\"562\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views-267x300.jpg 267w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views-911x1024.jpg 911w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views-768x863.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views-11x12.jpg 11w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Miera_poctu_video_views.jpg 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:heading --><\/p>\n<h4>\u00a0<\/h4>\n<h4><strong>V\u00a0\u010dom TikTok prekvapil po\u010das roka 2025?<\/strong><\/h4>\n<p><!-- \/wp:heading --><!-- wp:paragraph --><\/p>\n<p>Na\u010falej plat\u00ed, \u017ee d\u00f4le\u017eit\u00e9 je kl\u00e1s\u0165 d\u00f4raz na <strong>prv\u00e9 3 sekundy<\/strong> <strong>videa,<\/strong> ktor\u00e9 maj\u00fa obsahova\u0165 hook alebo jednoducho pointu videa, ktor\u00fa ste v\u00a0minulosti d\u00e1vali a\u017e na samotn\u00fd koniec.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Nieko\u013eko vec\u00ed sa v\u0161ak z\u00e1sadne zmenilo. Aktu\u00e1lne TikTok \u0161tatistiky ukazuj\u00fa, \u017ee najlep\u0161ia d\u013a\u017eka videa z\u00a0h\u013eadiska <strong>po\u010dtu zhliadnut\u00ed je 3 a\u017e 10 min\u00fat<\/strong>. Za \u0148ou nasleduj\u00fa vide\u00e1 <strong>s\u00a0d\u013a\u017ekou 2 a\u017e 3 min\u00faty,<\/strong> no a\u00a0najmen\u0161\u00ed z\u00e1ujem je o\u00a0vide\u00e1, ktor\u00e9 maj\u00fa <strong>menej ako 1 min\u00fatu.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4205\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3-911x1024.jpg\" alt=\"\" width=\"500\" height=\"562\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3-911x1024.jpg 911w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3-267x300.jpg 267w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3-768x863.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3-11x12.jpg 11w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/MIera_sledovanosti_LICI-3.jpg 1080w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":4180,\"width\":\"583px\",\"height\":\"auto\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"align\":\"center\"} --><\/p>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h5>\u00a0<\/h5>\n<h5><strong>TikTok zverejnil nieko\u013eko prekvapuj\u00facich \u0161tatist\u00edk<\/strong><\/h5>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Napriek aktu\u00e1lnym poznatkom a\u00a0dostupn\u00fdm inform\u00e1ci\u00e1m v\u0161ak na\u010falej mnoh\u00e9 zna\u010dky zost\u00e1vaj\u00fa vern\u00e9 kr\u00e1tkym 15-sekundov\u00fdm vide\u00e1m. <strong>Iba 12,3 % <\/strong>vide\u00ed na TikToku m\u00e1 viac ako 1 min\u00fatu. TikTok v\u0161ak podporuje aj dlh\u0161ie vide\u00e1 <strong>s mo\u017enos\u0165ou vytv\u00e1ra\u0165 vide\u00e1 s d\u013a\u017ekou od 3 sek\u00fand a\u017e do 30 min\u00fat.<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Na\u010falej m\u00f4\u017eete pou\u017e\u00edva\u0165 krat\u0161ie vide\u00e1 do teasingov \u010di do form\u00e1tov, kde predstavujete produkty zlo\u017eitej\u0161ie na pochopenie \u010di s\u00a0men\u0161ou vizu\u00e1lnou atraktivitou. Vhodn\u00e9 je tvori\u0165 na\u010falej aj <strong>kr\u00e1tke livestreamy<\/strong>, ktor\u00e9 v\u00e1m dok\u00e1\u017eu nakopn\u00fa\u0165 n\u00e1rast fan\u00fa\u0161ikov na profile.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<h5><strong>TikTok na\u010falej silnie<\/strong><\/h5>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Eur\u00f3pski pou\u017e\u00edvatelia tr\u00e1via na TikToku <b>priemerne 60 min\u00fat\/de\u0148.<\/b> Tento trend v\u0161ak neust\u00e1le narast\u00e1 aj u\u00a0n\u00e1s. U\u017e dnes str\u00e1vi priemern\u00fd pou\u017e\u00edvate\u013e TikToku z\u00a0Brit\u00e1nie a\u00a0Ameriky a\u017e 90 min\u00fat scrollovan\u00edm TikToku. <strong>V\u00a0porovnan\u00ed s\u00a0Instagramom<\/strong> ide o\u00a053 % vy\u0161\u0161\u00ed podiel \u010dasu.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":4177,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Priemerny_cas.jpg\" alt=\"\" \/><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h5><strong>\u00a0<\/strong><\/h5>\n<h5><strong>Koho dok\u00e1\u017eete na TikToku oslovi\u0165?<\/strong><\/h5>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>V\u00a0s\u00fa\u010dasnosti dominuje na TikToku najm\u00e4 vekov\u00e1 kateg\u00f3ria <strong>25 a\u017e 34 rokov<\/strong> a\u00a0za \u0148ou nasleduj\u00fa pou\u017e\u00edvatelia vo veku 16 a\u017e 24 rokov. 14-percentn\u00fd podiel tvor\u00ed v\u00a0s\u00fa\u010dasnosti skupina pou\u017e\u00edvate\u013eov vo vekovej kateg\u00f3rii <strong>55+.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-4206 size-large\" src=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1-1024x414.jpg\" alt=\"\" width=\"1024\" height=\"414\" srcset=\"https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1-1024x414.jpg 1024w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1-300x121.jpg 300w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1-768x310.jpg 768w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1-18x7.jpg 18w, https:\/\/www.liciad.com\/wp-content\/uploads\/2025\/06\/Podiel_pouzivatelov-1.jpg 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image {\"id\":4176,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} --><\/p>\n<figure><\/figure>\n<p><!-- \/wp:image --><!-- wp:paragraph --><\/p>\n<h4><strong>\u00a0<\/strong><\/h4>\n<h4><strong>Moje tipy na z\u00e1ver:<\/strong><\/h4>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Rozde\u013ete obsah na viacero \u010dast\u00ed (napr. &#8222;1\/3&#8220;, &#8222;2\/3&#8220;) a povzbudzujte sledovate\u013eov, aby sa vr\u00e1tili. Tento form\u00e1t funguje v\u00fdborne najm\u00e4 pri zlo\u017eitej\u0161\u00edch t\u00e9mach, ktor\u00e9 si p\u00fdtaj\u00fa kontext.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Vyu\u017e\u00edvajte v\u00fdzvy na komentovanie, zdie\u013eanie alebo duety (split-screeny). TikTok preferuje obsah, ktor\u00fd vyvol\u00e1va reakcie a buduje komunitu.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dlh\u0161ie vide\u00e1 by mali by\u0165 e\u0161te viac vizu\u00e1lne \u010ditate\u013en\u00e9 \u2013 v\u00e4\u010d\u0161ie titulky, kontrastn\u00e9 grafiky a titulkovanie je u\u017e dnes \u0161tandard, nie v\u00fdnimka.<\/p>\n<p><i>Info zdroj: TikTok, Buffer<\/i><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ak ste sa doposia\u013e s\u00fastredili na to, ako postriha\u0165 video na TikTok do \u010do najkrat\u0161ej podoby, tak v\u00e1s zrejme aktu\u00e1lne \u0161tatistiky TikToku mierne prekvapia. \u00a0 \u00a0 V\u00a0\u010dom TikTok prekvapil po\u010das roka 2025? Na\u010falej plat\u00ed, \u017ee d\u00f4le\u017eit\u00e9 je kl\u00e1s\u0165 d\u00f4raz na prv\u00e9 3 sekundy videa, ktor\u00e9 maj\u00fa obsahova\u0165 hook alebo jednoducho pointu videa, ktor\u00fa ste v\u00a0minulosti [&hellip;]<\/p>","protected":false},"author":5,"featured_media":4178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/comments?post=4171"}],"version-history":[{"count":32,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4171\/revisions"}],"predecessor-version":[{"id":4221,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/posts\/4171\/revisions\/4221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media\/4178"}],"wp:attachment":[{"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/media?parent=4171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/categories?post=4171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.liciad.com\/en\/wp-json\/wp\/v2\/tags?post=4171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}